Wilderness makes you better.
“Wilderness Collective creates legendary outdoor experiences for those ready to embrace the wild. This collaboration inspires you to unplug, enjoy the journey, and reconnect to what matters.”
Worlds collided when the new Wilderness x lululemon collaboration launched last week. You see, about 7 years ago, I started reading Darling Magazine when they launched in 2012. I was completely obsessed with the beautiful print and layout that had become so rare in our digital age. I dreamed about working for them, helping put their intentional layout together in their cute DTLA office (when I still lived half a world away).
Fast forward to last week, when the product dropped in stores and the Wilderness magazine sat on our table in fits. I finally put two and two together – this was the men’s offshoot of Darling Magazine. I honestly got goosebumps. It’s like a little bit of that “way out there dream” collided with my “right now dream”.
Yesterday, I had the honor of joining 45 new friends on a hike in the mountains, putting the new Wilderness x lululemon line to the test. You can see for yourself, but I’d say it was up for the challenge.
So, here’s to hiking and dreaming and unexpected connections. To the reality of now and the dreams of tomorrow, and the space between where they coexist. Here’s to Wilderness making us all better.